DPC Yellow Pages bridges SMEs to their markets
Directories Philippines Corporation (DPC), a 100 percent Filipino-owned company, is the pioneer and biggest publisher of the telephone directories in the
Philippines. The company publishes 38 directories for 10 telephone companies nationwide, which are distributed for free...
Public Can Now Get Telbru/Yellow Pages Telephone Directory
Yellow Pages updates brand for Internet age
Secret with the lot
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Secret with the lot
THIS town isn't short of fashionable pizzerias but here's one that really relied on word-of-mouth. Called The Hidden Pizza Restaurant, it was set up in a Fitzroy basement and if clued-in folk found it, they scored a free pizza and home-made lemonade. Chef Tony Fazio worked the wood-fire oven and the venue was given the avant-garde touch by uber-cool installation artist Joost. The restaurant, which closed yesterday, was a marketing campaign by the Yellow Pages. When groovers looked up the restaurant on the Yellow Pages website, they received the number and were told: ''Call us to discover our location and order your free pizza''. The food was scrumptious, the experience enhanced by embracing an underground movement where the masterminds don't reveal their sauces too easily.
DPC Yellow Pages bridges SMEs to their markets
Directories Philippines Corporation (DPC), a 100 percent Filipino-owned company, is the pioneer and biggest publisher of the telephone directories in the
Philippines. The company publishes 38 directories for 10 telephone companies nationwide, which are distributed for free.
The Yellow Pages is an integrated multi-platform advertising vehicle used by consumers as prime search reference when they are ready to buy. With our electronic
Yellow Pages (eYP) and LUK4 mobile service, this simply means that wherever your customers are, and at whatever time they choose to search for products and
services, the Yellow Pages will be there to provide the solution to their needs, just as it has for the last 50 years.
Today, as we continue to aim to bridge buyers and sellers together, your advertisement in the DPC Yellow Pages is complemented by value added services which we
guarantee will bring you even more customers; allow you to retain and reward your loyal customers; analyze their demographics and buying patterns; match what
they are looking for to your products and services; and let them call you anytime from anywhere for free using a computer. These, we will make happen through the
YP Assist Call Center & Concierge 24/7 services, the VOIP, the Geographical Information System and the Yellow Canvass.
- DPC Geographical Information System (GIS) is an internet based mapping software that integrates business data and market information with the Philippine map to provide advertisers a new perspective in analyzing your market and business.
- DPC YourPhone is a VoIP (Voice over Internet Protocol) software that enables customers to reach you more efficiently and conveniently through the internet via www.eyp.ph. With DPC Your Phone, your customers will prefer transacting with you because you can be reached in more ways than one.
- Yellow Canvass is the easier, faster and efficient way of canvassing for products & services. Yellow Canvass does the canvassing for consumers and buyers by matching their requirements to the products and services carried by our advertisers. With Yellow Canvass, we bring customers right to your doorstep.
- YP Assist Call Center Service is your very own 24/7 call center service. Yellow Pages will answer customer's inquiries, giving them all necessary details to avail your products & services. With YP Assist Call Center Service, no more missed calls, means bigger sales opportunities.
- YP Assist Concierge Service is a service that advertisers can provide to loyal customers. On your behalf, DPC will serve your clients so that they enjoy the best in personal assistance and directional driven concierge services. With YP Assist Concierge Service, you create loyalty by giving special service to your customers.
Partnering with DPC Yellow Pages creates a bigger world of benefits and tools to help you get more customers for your business. Let them find you in the DPC
Yellow Pages. Advertise now! To learn more about these value-added services, call our Sales hotline at 889-8501 to 03.
DPC Mall Maps
DPC Yellow Pages introduces Mall Maps in the 2008-2009 DPC Metro Manila Telephone Directory! Now, Yellow Pages users can find hundreds of establishments in
malls around the Metro. It will help them find restaurants, boutiques, theatres, arcades, computer stores, mobile phone service centers - even the smallest,
hole-in-the-wall shoe repair shop. Our color-coded mall maps are easy-to-use, and also displays other information such as directions on how to get there, mall
hours, and a complete listing of establishments per floor or section so consumers can get the most value out of their search experience.
DPC Sa Yellow Panalo
"Sa Yellow, Panalo!" is a consumer promotion aimed to increase usage of the Print Yellow Pages. It is a text-based raffle promo that encourages integrated use
of the print, internet and mobile platforms. Consumers are encouraged to pick up their copies of the new directories, and search for answers there to questions
that are released monthly. In the process, the consumers become familiarized with the contents of the yellow pages. Some questions, for example, are directed at
or are leading to the Table of Contents so consumers are made aware of the various classifications of products and services they can possibly find in the
directory. Or, answers to promo questions can be found in special sections such as Food Delivery; or under certain classifications that will delight the consumers
when they discover that even hard-to-find products and services are also listed in the Yellow Pages. Prizes include cash, gadgets, and travel.
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Cutting Advertising During Recession
One of the dangers of being stuck behind a desk day in and day out as I am is that you tend to unquestionable embrace what you see and hear on major media...
Annual Conference
8th and 10th, November 2009
Bali, Indonesia
See Presentations (pdf)
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